This will be the pair’s third collaboration, with the tech specialists also launching the two previous iterations of the machine
Segway Navimow, the robotic lawn mower arm of Segway, has selected Spreckley PR to launch the Navimow X3 Series, a new premium model robot mower entering the market in Spring this year. Spreckley will be responsible for raising the visibility of the X3 Series through a targeted news and reviews campaign, as well as generating media interest in April’s launch event in Paris.
Featuring a larger cutting width and accelerated mowing speed, the X3 Series is capable of taking on greater workloads than any previous model with increased efficiency. The new machine can tackle lawns of up to 2.5 acres (10,000m2), delivering pristine results while saving gardeners time and reducing carbon emissions.
This is the third time Segway Navimow and Spreckley have worked together to launch a robotic lawn mower, having partnered for the introductions of the H Series and i Series models.
Commenting on the collaboration, Colin Li, Marketing Manager at Segway Navimow, said: “Spreckley’s track record, having previously launched the H Series and i Series products in the Navimow range, spoke for itself and it was a simple decision to choose to join forces once again. The X3 Series really pushes the boundaries of what’s possible for a robotic lawn mower, and we required an agency capable of matching the ambition we’ve shown with the machine’s design. We’re confident that we can mirror the success of previous campaigns and generate real impact for the X3 Series in the tech, gardening and national press.”
Richard Merrin, CEO of Spreckley PR, commented: “We’re thrilled to have the opportunity to partner with Segway Navimow for a third time, given the momentum we have built through our previous projects together. The company’s latest offering is packed with unique and innovative features, and we’ll relish the challenge of conveying the specs and performance of the mower to the wider media. The Segway brand is truly pioneering, so to have our name associated with such a prestigious organisation is a great honour.”