The Client
TRYZENS
Since 2004, Tryzens has been trusted by many of the biggest names in retail as an independent expert to plan, implement and maintain eCommerce systems and to optimise retail performance through systems and services.
In 2015 the company launched its first major report into the UK online retail space looking at both consumer and retailer trends in the market.
The Expert Series Research – UK Online Shopping Consumer Preferences – was the first major research project to explore the choices, experiences, preferences and behaviours of 1,000 UK consumers based on gender, age, income level and region.
Generation Consumer was created as the campaign theme.
The Goals
The company operates in a highly competitive market, historically driven by cost. Over the past few years Tryzens has been working with Spreckley to position it as a leader in the market, launching a host of new products and services specifically to drive value into its offering.
